Consumer confidence edges up but marketers warned ‘not to be fooled’

Brands were warned last month that there was “unlikely to be any optimism for the foreseeable future” after dire consumer confidence figures last month. However, just a month later and consumer confidence is back on the up. In fact, in August all six of GfK’s main measures experienced a lift following a two-month run of deep declines. The headline consumer confidence metric edged up two points to -10 in August. And consumer perceptions around personal finances over the last 12 months experienced the biggest gains, rising four points to a score of two.