Comparing content production models: Which is right for your business?

If you’ve been in content marketing for a while, you’re probably familiar with different content production and development models. Two common ones are hub-and-spoke and skyscraper content. It should be noted that there are other models as well, but these are two of the more popular approaches people take. How do you determine which one is right for your business? As with all marketing, it’s important to start with your goal in mind. What outcome do you hope to achieve from this content marketing program? Starting with the end in mind helps us zero in on which strategy will help us the most.