Coca-Cola acknowledges ‘small’ Coke Life following as sales hit new low

Coca-Cola Life sales dropped by more than 50% in 2016, two years since Coca-Cola’s ‘One Brand’ strategy was launched in the UK, which seeks to encourage more people to try the brand’s different variants. Figures by Nielsen show UK Coca-Cola Life value sales for the full year ending 19 November 2016 were down 57.4% on the same period last year. In comparison, total UK Coca-Cola sales were down 4.8% on last year at £496.4m. Diet Coke saw sales fall by 3.1%. In terms of volume, Coke Life sales dropped 54.6% for the same period. Total Coca-Cola sales were down 6% to 437.9 million litres, while Diet Coke’s sales decreased by 3.9% respectively.