Businesses need to face digital marketing challenges

The digital marketing industry is constantly evolving, and small businesses can have a difficult time keeping up with new methods for digital promotion and growth. Google has predicted that by 2019, most small- to medium-sized businesses will have the ability to process orders online, but those businesses face some significant challenges. Some of the biggest challenges in the industry arise because potential customers are often not aware of what is involved when hiring a firm to provide digital marketing and management, and questions can arise about what exactly will be done, and about how much time and money will need to be invested and the anticipated outcome.