Branded goods to take a hit as food inflation soars
Marketing week | April 04, 2017
The price of everyday groceries rose by 2.3% year on year over the 12 weeks ending 26 March, the highest rise for more than three years, according to the latest grocery market share figures from Kantar Worldpanel.The increase means the average household had to spend an additional £21.31 on their grocery shopping over the 12-week period. There was also a reduction in promotional activity by the UK supermarkets, with promotional spending now standing at just 32.9% – 5.5 percentage points lower than the same period last year.