beIN SPORTS Selects Y&R Miami as new AOR for North America

March 31, 2016 - beIN SPORTS Americas, a global sports network, has selected Y&R Miami to lead their advertising, marketing and communications efforts in the USA and Canada, effective immediately. As AOR for North America, Y&R will partner with beIN SPORTS to create all marketing communications targeting sports-fans to drive channel viewership as well as business-to-business efforts aimed at increasing advertising sales and MSO alliances in the USA and Canada. As soccer’s popularity in the USA continues to soar, beIN SPORTS viewership has been growing with a compelling line-up of the top World Soccer leagues that include La Liga from Spain, Ligue 1 from France and Italian Serie A which attract the “super-soccer fan” that knows, craves and loves elite soccer.  With two (2) linear channels with independent programming in English and Spanish and eight (8) additional digital properties, beIN SPORTS is able to connect with this top-tier sports fan and deliver the best in world-class sports entertainment across mobile, digital and traditional platforms.