Barnes and Noble College Engages Students with Research

College bookstores may seem antiquated in 2016, but Barnes and Noble College is staying relevant with the power of marketing research. Rumors of the death of college bookstores have been greatly exaggerated, according to Barnes and Noble College VP of operations and CMO Lisa Malat. Even against stiff competition—such as Textbook.com and Amazon.com—Malat says the company’s research has allowed it to engage with millennial and Generation Z students in the company’s 770 campus bookstores across the U.S. “I’m finding over the past two to three years, the whole customer understanding piece of my job has played an important role,” she says. “We established a dedicated research platform two to three years ago where we have a group of 10,000 students—called our student point of view—who weigh in on a lot of issues with us. It’s what has been driving our business lately.”

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Sage’s X3 solution is designed to simplify the enterprise business management processes of companies across myriad industries, and the following guide outlines this system’s modules, capabilities, and how they can benefit organizations in a digitized world. Read on to learn more about Sage X3’s capabilities and how it can stream


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Spotlight

Sage’s X3 solution is designed to simplify the enterprise business management processes of companies across myriad industries, and the following guide outlines this system’s modules, capabilities, and how they can benefit organizations in a digitized world. Read on to learn more about Sage X3’s capabilities and how it can stream

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