Backlinks are bad for your SEO
I had an awesome time at The Internet Conference last week, but I came back to a bit of a controversy. Apparently some people were taking exception to my saying that backlinks aren’t important. It’s not that I don’t think you should have backlinks for your site; of course you should. It’s just that some companies are buying backlinks as a way to boost their rankings, and this is the last thing they should do.