Artificial Intelligence: The Holy Grail of Digital Marketing

AI offers exceptional opportunities particularly in digital marketing while irrefutably revolutionizing and propelling the industry. AI is the ability of a computer or computer-enabled robotic systems to process massive amounts of in-depth data and produce outcomes similar to the thought processes of humans in learning, analysing, decision making, and problem-solving. Hence, AI has enabled marketers to comprehend vast data to gain valuable consumer insights, and in turn, improve digital marketing strategies.The applications of AI are essentially limitless, and the field of computer science is on a stark ascendance. The global AI market was worth $7.35 billion in 2018, where the largest portion of revenue was stirred from enterprise applications. The market is expected to catapult to $89.84 billion by 2025. The numbers are simply staggering.