Are you writing too much content?
Marketing Land | January 23, 2017
Attention spans are shrinking — and this doesn’t just affect novelists. For years, SEO experts have been emphasizing long-form content. After all, in the keyword-centered universe of search engine optimization, longer content means more words, which means more keywords, which means better search relevance, right? But, here’s the thing. Whether you’re a 19th-century novelist or a 21st-century content marketer, great content isn’t about word count — it’s about crafting the right experience for your user.