AppMail Launches an Innovative New Email Marketing Feature

AppMail has developed a feature that enables customers to interact with a company's service directly from the body of an email, rather than having to open a link to be directed to an external site.

Businesses such as LATAM Airlines have announced an increase in interaction and conversion by using AppMail's recently created ability to enable customers to engage with check-in and seat selection within the email itself.

Customers will be less hesitant to read or click on the content of an email as a result of this simple and time-saving feature, which may lead to more conversions and engagement.

About AppEmail's New in-email Feature

In email marketing, it's a well-known reality that recipients don't often click on links. In reality, the average email click-through rate is about 10.29%.

As a result, AppMail's latest development may be welcome news in the email marketing community. Instead of having to click a link to check-in for a flight or arrange to seat, LATAM airline customers may do so directly from the email.

LATAM saw a 37% rise in conversions after adding the ability to check-in and select seats to their emails, with 90%  users engaged with the content for at least 18 seconds (which is a long time in the world of email marketing).

Not only is this beneficial for LATAM's email campaigns, but it also makes for a more efficient airport routine, since check-in queues can be significantly reduced.