OMNI CHANNEL MARKETING

Amsive Completes Acquisition of iFuel Interactive

Amsive | December 14, 2021

omnichannel marketing
Amsive, a leading data-centric, omnichannel marketing agency, announced it has completed the acquisition of iFuel Interactive, a full-service advertising and web development agency located in New York. iFuel Interactive will be joining Amsive's digital arm, Amsive Digital, adding deeper traditional and digital creative capabilities, media planning expertise and robust eCommerce web development services.

We're excited about this continuing investment to deepen our development, creative, and digital production services for our clients as the direct-to-consumer market grows. The iFuel team has a strong track record of developing and executing impactful concepts that deliver superior results."

Mike Coppola, President of Amsive

Kristina Tucker, Managing Partner of iFuel Interactive, said, "Our agency could not be more excited to fuse iFuel Interactive's branding and technology expertise with Amsive's impressive portfolio of capabilities. We simply could not have asked for a better fit than Amsive's team of marketing experts and unwavering people-first culture."

Amsive, backed by H.I.G. Capital, has brought together leaders in data intelligence, creative services, and digital marketing through a series of strategic acquisitions, providing a unified service offering to drive customer acquisition and engagement.

"We are thrilled to support this strategic investment", said Ryan Kaplan, Managing Director of H.I.G. Capital, "iFuel extends Amsive's performance-focused services and continues a track record of adding best-of-breed agencies to its data-driven mission."   

About iFuel Interactive
iFuel is a leading advertising and development agency that identifies and communicates brand stories — everywhere brands live. As a full-service agency, iFuel offers 360° services from branding, design, and development to eCommerce, media, and experiential marketing.

About Amsive
Amsive is a data-centric, omnichannel marketing services agency that delivers market share growth with innovative customer acquisition and engagement solutions. Amsive operates as a full-service agency that brings marketing to life by shaping strategy, identifying audiences, developing impactful messaging, and executing omnichannel communications while measuring and analyzing results. Amsive's digital group, Amsive Digital, optimizes marketing programs across a full suite of digital solutions, including SEO, digital media, paid and managed social, analytics, creative, influencer marketing, and web design and development services.

About H.I.G. Capital
H.I.G. is a leading global private equity and alternative assets investment firm with over $45 billion of equity capital under management. Based in Miami, and with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco, and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Bogotá, Rio de Janeiro and São Paulo, H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies, utilizing a flexible and operationally focused/ value-added approach. Since its founding in 1993, H.I.G. has invested in and managed more than 300 companies worldwide. The firm's current portfolio includes more than 100 companies with combined sales in excess of $30 billion.

Spotlight

Convincing prospects to buy into your brand comes down to creating perceived value for your products and services. People are not receptive to hard-sell messaging right away, so you have to guide them down a path that helps them feel engaged and helps them solve a key challenge or address an unfulfilled need. To lead them through this journey, you need to be armed with an arsenal of engaging, relevant content. Having the right content allows you to stand out in a crowded marketplace. Remember that today’s buyers are constantly bombarded by marketing messages, of which they’ll only remember a fraction and act on even fewer. So, what does it take to break through the noise?


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Spotlight

Convincing prospects to buy into your brand comes down to creating perceived value for your products and services. People are not receptive to hard-sell messaging right away, so you have to guide them down a path that helps them feel engaged and helps them solve a key challenge or address an unfulfilled need. To lead them through this journey, you need to be armed with an arsenal of engaging, relevant content. Having the right content allows you to stand out in a crowded marketplace. Remember that today’s buyers are constantly bombarded by marketing messages, of which they’ll only remember a fraction and act on even fewer. So, what does it take to break through the noise?

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