Amorous or atrocious? How brands are doing Valentine’s Day 2017

It’s that time of year again, when boyfriends panic buy roses in bulk and singletons simply shrug their shoulders and switch on Netflix. Oh yes, it’s Valentine’s Day. Credit and debit card payment processor Worldpay predicts that an eye-watering £128m will be spent for Valentine’s Day 2017 in the UK. Its data shows that florists can expect to see a 295% year-on-year increase on 14 February 2016, while restaurateurs can expect to see an increase of 42%. Naturally, brands have decided to grab a slice of the action and Marketing Week couldn’t resist  a round-up of this year’s most striking activity.