Amazon Struggles To Fulfill Orders And Other Predictions

In the past two months, I have bought several items through the Amazon marketplace by entering a non-branded keyword to search on the site. In both instances, the brands were new to me and I purchased both products, but when the items failed to arrive for one reason or another, I received a credit for each. My experience leads me to question whether Amazon can handle its growth. Numerous consumer surveys in 2018 suggest that more online shoppers in the U.S. now begin their product search on Amazon. An eMarketer article points to a few. The Adeptmind survey, published in May 2018, suggests that 46.7% started their product search on Amazon compared with 34.6% who went to Google first.

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