Amazon PPC Challenges Google Ads

“While Google and Facebook continue to be the most prominent channels for digital ad spend, we’re now seeing more and more early adopters experimenting with Amazon’s ad offerings…”Amazon has essentially become a massive search engine for consumers far down the purchase funnel and we’re eager to help advertisers increase their presence on this important channel in quarters to come. This is a really exciting time to be involved in the digital advertising space, and I’m looking forward to exploring Amazon’s impact on the marketing landscape in 2018 and beyond.”