Amazon cannibalising digital ad spend from Facebook, Google and YouTube
The Drum | January 11, 2019
Amazon is set to become one of the primary beneficiaries of Facebook’sprivacy woes by hoovering up advertising dollars which might otherwise have found their way to the social network, according to a new study by Cowen. The online retailer is cannibalising digital ad spend from more established digital ad platforms, with projections suggesting that it could double ad revenue from US ad buyers within the next two years, increasing its share of total digital ad spending to 12% by 2020