AI’s star grows brighter in marketing, with new announcements from Amazon, Facebook, and Emarsys

Artificial intelligence (AI), which has had a supporting role in the saga of marketing tools, is now becoming a star. Several new announcements point to AI becoming as much a standard feature in marketing tools as the cloud, helping to move the age of cognitive marketing closer. Joining its fellow giants IBM and Google, Amazon this week launched Amazon AI, making available its in-house capabilities to outside developers. Amazon, of course, has a long history of offering automated intelligence, such as its individualized product recommendations and, more recently, its increasingly popular Alexa intelligent agent.