Airbnb has the strongest brand advocates

Airbnb customers are the strongest advocates of any brand, new YouGov BrandIndex figures show.
The global rankings look at brands’ current and former customers and analyses which brands had the highest proportion of people recommending them to a family member or friend. Airbnb comes out on top, with a score of 73.9. According to YouGov, the result underlines how the company has helped revolutionise the travel industry since its inception. Second and third on the list are Universal Studios Orlando and MoneySavingExpert.com, which scored 73.7 and 71.6 respectively. Brands from the travel industry make up a large proportion of the top 10. Besides Universal Studios Orlando, Disney World Florida also makes the chart, coming in at number five.