Advertising groups demand third-party oversight after Facebook is exposed for inflating video views

The social network admitted to the mistake on Thursday (22 September) causing a wave of concern among marketers and advertisers who may have been using the inflated views to judge the efficacy of their campaigns.
The social network revealed that its metric for the average time users spent watching videos was artificially inflated because it had been dividing the total spent watching a video by the number of people who had seen at least three seconds of it rather than everyone who had watched it.. The company said it was introducing a new metric to fix the problem.