Advertisers to keep increasing online spend despite the majority thinking they’ve over-invested
Marketing week | April 27, 2017
Two-thirds of advertisers are committed to increasing online ad spend, despite the fact there are growing concerns around viewability, fraud and basic metrics.The research from the World Federation of Advertisers (WFA) and Ebiquity, a marketing analytics specialist, is based on responses from more than 50 global advertisers with an annual advertising spend of more than $80bn.