Advertisers Press Claims Against Facebook Over 'Potential Reach' Metrics
Facebook | March 29, 2019
Several Facebook advertisers are pressing to move forward with a class-action complaint accusing the company of duping them by inflating the possible reach of their ads. “Advertisers flock to Facebook’s platform because of its supposedly 'unmatched' potential reach,” a group of advertisers including Danielle Singer, who owns the Kansas-based business Therapy Thread, says in papers filed Thursday. “This foundational representation is false.”