Adobe could be gearing up for a multi-billion dollar bid for Marketo
Marketing Tech News | September 14, 2018
The multinational computer software company Adobe, which carved out its name with image-editing programme PhotoShop, is rumored to be in talks to acquire Marketo, a privately-held cloud marketing software group. If the murmurings come to fruition - which was originally reported by Reuters and are so far unconfirmed by each company - Marketo’s purchase price would likely be in the multi-billions. Vista Equity Partners paid $1.8bn for the company in 2016 and a new deal on the table is expected to be worth significantly more.