Ad of the Day: BBDO Turns to 3-D Stop-Motion Animation for These Lovely Autism PSAs

New York and the Ad Council have unveiled a beautiful new campaign for Autism Speaks, the autism science and advocacy group, using lovely 3-D stop-motion animation to tell the story of Jacob, a real boy who has the developmental disorder.
Jacob didn't speak until he was 4 years old. BBDO interviewed him, and other families affected by autism, which laid the groundwork for the creative, anchored by a wonderfully imagined fantasy world in which Jacob navigates life through a series of visual metaphors—fitfully at times, but more confidently by the end.