Acxiom Introduces a Real-Time Marketing Solution Suite

Acxiom®, the customer intelligence company whose data-driven technologies enable improved customer experiences to fuel business growth, today announced the launch of Acxiom Real-Time Solutions, a suite of solutions to access data and power better in-the-moment experiences between brands and people.

People expect connected experiences from their favorite brands, and they expect them to know, remember, and value their interests. That means marketers must build engaging and meaningful customer journeys through all touchpoints and in real-time. However, when it comes to data-driven marketing, marketers face a slew of difficulties. Marketers must navigate an ever-changing landscape to target people with relevance and respect, from the deprecation of third-party cookies to the number of martech and adtech platforms and technology available.

Acxiom Real-Time Solutions are built for the speed of digital channels and leverage the latest technological advancements and provide offerings for Decisioning, Personalization, and Lead Optimization to equip marketers to deliver meaningful and engaging messages to their customers and prospects. Acxiom's offerings in identity resolution, data, and data management are combined with additional features such as real-time data capture, the convergence of customer portraits, decisioning, and offer personalization, as well as integration with leading martech, adtech, and customer data platforms.

Acxiom Real-Time Solutions address a variety of use cases, including:

• Real-time personalization
• Customer portrait unification and management
• Cross-channel data unification
• Cross-device personalization
• Multi-channel offer management
• Predictive AI/ML
• Cross-campaign arbitration
• Audience creation and management
• Sales lead optimization
• Next best action
• Integration with Acxiom Real Identity and InfoBase data

Acxiom's customer intelligence fuels growth for many of the world's most respected brands, with 95% of their contracts with Acxiom renewed each year.

About Acxiom

Acxiom is a customer intelligence company that offers data-driven solutions to help the world's best marketers truly understand their customers to deliver better experiences and grow their businesses. Acxiom is a leader in customer data management, identity, and the fair use of data for more than 50 years. Currently, Acxiom helps thousands of clients and partners around the world to create millions of better customer experiences every day.