7 Tips to Optimize Your Content for Google News

Google News has changed dramatically since the “beta” version was launched back in September 2002. And many of the best practices for optimizing your news content have changed significantly, too. But, some of the fundamentals of Google News optimization haven’t changed at all over the past 17 years. The key to optimizing your news content for visibility and traffic is figuring out what has changed and what hasn’t. In other words, computer algorithms may have been updated, but they still determine which stories, images, and videos appear in Google News results, and in what order. So, if you conduct a news search, you’ll still see “relevant” news, magazine, and video stories as well as press releases in the results.