7 Tips for Crafting an Effective Social Media Marketing Strategy

Social media marketing is no longer the new kid on the block. Now an established and respected marketing stream - with social media ad spend expected to exceed $35 billion in 2017 - it needs to be treated as any other type of marketing channel would. This means you can no longer afford to half-heartedly execute your social media efforts with the enthusiasm of a household chore - take this attitude and you’re not going anywhere. If this sounds like you, then we know exactly what you need: an awesome social media marketing strategy.