5 ways digital marketers can make healthier impressions

Digital marketers spend billions on advertising, but many of those ads actually harm brands by inflicting a negative experience on the consumer. Columnist Lewis Gersh offers a formula for healthier impressions. Imagine this, digital marketers. Instead of distributing virtual anonymously in cyberspace, you have to pass out flyers to people you meet face-to-face. You spot someone reading a tablet over lunch at a sidewalk café. Would you walk up, wordlessly place your flyer right over the screen on their tablet and walk away? Of course, you wouldn’t. And you shouldn’t commit the virtual equivalent of that, either. But many marketers do. And that complete lack of self-awareness could be the biggest crisis facing the industry today. Here’s a five-step program for solving it.