5 Metrics Which Prove Your Content Marketing Efforts are Failing

The first step in measuring your content marketing performance is to ensure that you're looking at the right metrics.In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they're tracking are often not well-aligned with their overall goals. That makes it impossible to accurately determine your success or failure  you simply won’t be able to measure your content performance if you’re looking at the wrong data points.Every content marketing strategy is different - and therefore, there is no 'one-size-fits-all' approach to measuring campaigns. You need to define yourbusiness goals, then measure the things which impact each of those specific elements.For example, consider how often you blog. Do you publish articles consistently? According to HubSpot, companies which publish more than sixteen blog posts per month generate around 4.5x more leads than companies that publish between 0 - 4 monthly posts. The more you blog, the more leads you can generate.There are many different types of content, and some formats are better suited to generate the right leads than others. Audit your existing content to check if you're creating a variety of materials, such as case studies, resources, or buying guides. And most importantly, you need to develop an understanding of whether or not your content is providing value to your readers.