5 Digital Marketing Myths Debunked

There are a number of ideas surrounding digital marketing that are distortive of its essence and purely misguided. And this comes as no surprise. Ever since businesses started promoting themselves online, stories of what works, what doesn’t, and what you should be doing were bound to propel into the vast digital space. But, if there’s one rule about the digital space itself, it would be: Don’t believe everything you read on the Internet.What we like to refer to as digital marketing myths are completely misguided ideas and biased opinions that are often promoted as legitimate marketing strategies. Being able to differentiate between these myths and established marketing ideas is crucial when trying to develop a viable marketing approach for your business. In light of that, let’s go over a few of the most common myths you’ll come across. You’ll hear this one often from local business owners and small B2B enterprises. Naturally, it’s easier to go down the path of least resistance rather than get to work on building a sound digital marketing strategy – but in today’s marketplace, regardless of the industry, it’s really not a matter of choice anymore.