4 Ways Retailers Are Making Big Strides in Digital Marketing

E-commerce has gone mainstream and the lines between digital and offline channels are blurring. Consumers browse online, use their mobile devices to price check in store, and purchase through whichever channel happens to be available at the time. This is clearly the age of the consumer, which is nothing new for those working in retail. However, how big is digital really when it comes to influencing consumers? And are your digital marketing strategies keeping up?

Retail brands continue to mature digitally, using technology and the wealth of data available to more effectively connect and engage with connected consumers.