4 Super Effective Strategies for Writing Copy for Social Media

It’s no secret that social media can be a powerful platform for growing your community, as well as generating leads and sales. According to one survey of small businesses, 85% of brands report generating a new client or customer from social media.But just being on social media isn’t enough to get followers, much less turn those followers into customers. The key lies in how well you engage your audience, which is where great, punchy social media copy comes in. Is Copywriting for Social Media Even a Thing? Great copy is what many of the most engaging posts on social media share in common. This is particularly true for memes, which elevate mundane images to viral status with emotional copy that runs the gamut from hilarious, ironic, to nostalgic.Below are four examples of effective social media copywriting strategies which you can apply to your brand’s social media content.