MULTI CHANNEL MARKETING

360insights Named A Channel Incentives Management Leader By Major Independent Research Firm

360insights | March 25, 2022

360insights, the leading global channel engagement and business optimization company, announced today that it has been named a leader in The Forrester Wave™: Channel Incentive Management, Q1 2022 report by Forrester Research. 360insights received the top score in the strategy category, and the highest scores possible in 12 criteria, including product vision, execution roadmap, supporting products and services, and partner ecosystem.

The Forrester Wave™ Channel Incentive Management, Q1 2022: The 11 Providers That Matter Most And How They Stack Up, is the compilation of research and analysis of the top 11 CIM providers. In Forrester’s 23-criterion evaluation, not only did 360insights receive the top ranking in the strategy category, but the company also received the highest possible score in the channel performance and incentive types criterion, and one of the highest scores in the capabilities and personalization criterion.

Specifically cited by the report’s authors, Forrester analysts Maria Chien and Jay McBain, “360insights distances itself from the pack. 360insights is the fastest-growing and most acquisitive CIM vendor in the industry. This 14-year-old company benefits from market leadership across a wide array of B2B, B2B2C, and B2C customer scenarios and has successfully driven incentives, motivation, and loyalty initiatives in a broad set of industries around the world.”

The report goes on to describe how, “360insights continues to build on its market leadership with several acquisitions in 2021 to strengthen its B2B channel incentives, partner management, and partner marketing portfolio. Customers said that this is having a quantifiable impact on delivering a strong partner ROI and retention.”

“Forrester deeply understands CIM. As the only analyst report to date that has thoroughly analyzed and dissected the industry, it’s a real honor to be named a leader among the top vendors in the space, While the only true measurement of our success is the success of our customers, we still appreciate the recognition and believe our long-term strategy of being the global leader in channel engagement and business optimization is paying off now, and will continue to do so in the future.”

Jason Atkins, founder & CEO of 360insights

The announcement highlighting 360insights’ position as a leader in the Forrester Wave report comes on the heels of the company’s acquisition of Webinfinity and the resulting launch of 360ecosystems - the fully integrated engagement automation platform enabling brands to better manage, influence and engage their complex channel ecosystems all in one place.

About 360insights
360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves more than 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business.

Spotlight

You’re probably consistently under the gun to produce quality opportunities, and you’re probably also struggling to work productively with your sales team, all while trying to tie marketing investment to revenue. You might be so busy with all those things, you feel like you don’t have time to read another eBook, but we promise this one will be different.  Why? Because it not only covers Account-Based Marketing (ABM) and the benefits of focusing your marketing efforts on the companies that matter most to your business, but also provides a framework of how to get started and where to focus.


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CHANNEL PARTNERSHIPS

Two Appian Executives Honored with 2022 CRN Channel Chief Recognition

Appian | February 09, 2022

Appian announced that CRN, a brand of The Channel Company, has named both Marc Wilson, Appian Chief Partner Officer, and Shawn Toldo, Appian Global Vice President - Channel Partners, to the CRN 2022 Channel Chiefs list. CRN's annual Channel Chiefs project identifies top IT channel vendor executives who continually demonstrate expertise, influence and innovation in channel leadership. Marc Wilson, a founder of Appian, oversees the company's global strategic partnerships. Marc is a leading expert in the real-world application of low-code app development, artificial intelligence, robotic process automation, and business process management. He has worked with hundreds of enterprise clients to maximize the business impact delivered by the Appian Low-Code Platform. "Meeting the demand for our platform and solutions requires a global ecosystem of expert partners," he said. "Our partners' Appian programs are expanding rapidly, and we take seriously our responsibility to make sure those programs deliver at the highest level of quality. I'm very proud of the work my team does to support and enable our global network." Shawn Toldo has extensive experience transforming go-to-market strategies and operating models to execute at scale with partners. At Appian, he is responsible for global channel strategy, indirect revenue, and enabling partner capabilities. Shawn's team is accountable for leading channel partner sales, recruitment, activation, and overall partner productivity. He said: "Appian has a deep organizational commitment to helping our partners sell, develop, and deliver world-class solutions. Our partners are exceptional in driving innovation and delivering transformational value for our mutual customers." A panel of CRN editors selected the honorees for their channel dedication, industry stature, and accomplishments as channel advocates. The 2022 Channel Chiefs are influential leaders who continue to shape the IT channel with innovative strategies, programs, and partnerships. CRN's 2022 Channel Chiefs recognition is given exclusively to the foremost channel executives who consistently design, promote, and execute effective partner programs and strategies. We're thrilled to recognize the tireless work and unwavering commitment these honorees put into fostering outstanding business innovation and building strong partner programs to drive channel engagement and success." Blaine Raddon, CEO of The Channel Company About Appian Appian is the unified platform for change. We accelerate customers' businesses by discovering, designing, and automating their most important processes. The Appian Low-Code Platform combines the key capabilities needed to get work done faster, Process Mining + Workflow + Automation, in a unified low-code platform. Appian is open, enterprise-grade and trusted by industry leaders. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

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MARKETING DATA

The Bay Appoints Alexander Meyer as Chief Customer Officer

The Bay | January 18, 2022

The Bay is pleased to announce the appointment of Alexander Meyer as Chief Customer Officer. Alexander will be responsible for the ongoing transformation of The Bay’s integrated marketing, media and customer success strategies, with a focus on high growth, brand and personalisation. Reporting directly to Iain Nairn, President and CEO, Alexander will oversee the brand strategy and customer insights, marketing and creative, loyalty, and communications functions for The Bay and Hudson's Bay businesses. Alexander brings more than a decade of experience with demonstrated success in marketing, digital transformation, product and business development at globally-recognized brands in the retail sector. In 2021, he was named among the top 3 in Australia’s TOP50 CMO list, for a second year in a row. Most recently, for the past five years Alexander served as Chief Marketing Officer for Australia’s THE ICONIC, Australia and New Zealand's largest fashion and sports destination. The Iconic is a member of the Global Fashion Group, the world’s leader in online fashion for growth markets. Prior, he served in senior and C-suite roles at organizations including adidas International, Vans, Quiksilver Inc., and social content start-up Hubrick. Alexander’s data-driven, agile approach to marketing will enhance our customer and digital-first strategy, accelerate our growth, build acquisition, enhance loyalty and drive profitability across channels. The Bay is one of the country’s largest premium lifestyle digital platforms, and we are thrilled to welcome Alexander to help us evolve the customer experience and build our business for the future.” Iain Nairn, President and CEO, The Bay On his appointment, Mr. Meyer said, “It has been impressive to see the rapid, innovative digital transformation of The Bay, especially over the last year, and I am truly looking forward to joining an iconic, purpose-led company while building a data-driven marketing organization that champions social commerce at the speed of culture to drive connectivity with consumers.” About The Bay Through a digital-first, purpose-driven lens, The Bay helps Canadians live their best style of life. The Bay operates thebay.com, one of the largest premium life & style digital platforms in Canada featuring Marketplace, with a seamless connection to a network of 85 Hudson's Bay stores. The Bay has established a reputation for quality and style through an unrivaled assortment of products and categories including fashion, home, beauty, food concepts and more. Follow us on our social media channels: Instagram, Facebook, Twitter, TikTok. The Bay and Hudson’s Bay operate under the HBC brand portfolio. Founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

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CONTENT MARKETING

Independent Research Firm Cites Ansira As A Strong Performer In Channel Incentive Management Report

Ansira Partners | March 26, 2022

Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company, was named a Strong Performer in The Forrester Wave™: Channel Incentive Management, Q1 2022. "Ansira solves complex challenges for brands that operate in a distributed ecosystem, inclusive of both transacting and non-transacting partners with varying incentive constructs, We believe our recognition as a Strong Performer in this report, coupled with our recognition as a Leader in Through-Channel Marketing Automation, further validates our work supporting clients from the enterprise level to the local level." Ansira President and Chief Revenue Officer Andy Arnold The Forrester Wave™: Channel Incentive Management, Q1 2022 evaluates channel incentive management providers to help channel professionals select the right one for their needs. Ansira was among 11 companies invited to participate in Forrester's independent analysis, which assesses providers based on their current offering, strategy, and market presence. For inclusion in the report, Forrester required providers to have enterprise market transaction, revenue totaling at least $10 million, a best-of-breed product available for purchase, and Forrester client interest. In addition, each provider had to have their product in use by at least 30 global customers, three of which were surveyed for the final assessment. Ansira received the highest scores possible in six criteria, including the channel performance and incentives types, and the supporting products and services criterion. Some quotes from the report, authored by Forrester analysts Maria Chien and Jay McBain, include: Ansira takes a blended technology and managed services approach to incentives. Ansira is both a marketing agency and leading channel software technology company that has a unique method for driving B2B and B2B2C incentives, motivation, and loyalty. The 103-year-old company takes a services-led approach to help customers design, manage, and distribute a wide range of channel incentive funds to partners with a focus on local performance. It has a broad set of customers with specific success in the automotive, technology, and financial industries. Reference customers stated that Ansira focuses on collaboration and teamwork, brings strategic insights to the table, and drives a measurable and meaningful ROI. Ansira is best suited for midsize and larger organizations that are looking for a strong services partner to drive their incentives strategy forward. "We have seen across the many industry verticals we work within that channel incentives are beneficial from the brand level to the local level, driving more sales, partner education, and engagement," said Arnold. "We are proud of the work we do and are committed to continuing to innovate and evolve to provide the best solutions for our clients." ABOUT ANSIRA: Ansira is an independent, global marketing technology and services firm that empowers companies operating in a distributed ecosystem to improve performance by realizing a connected marketplace. Ansira and its subsidiary Sincro enable brands and their agents, franchisees, dealers, and distributors to drive demand, create seamless customer experiences, and drive revenue through marketing services and proprietary technology platforms. Teams operating across the US, Europe, South Asia, and Oceania, arm brands and their ecosystems with digital offerings, channel partner marketing technology and services, and local marketing technology to make these experiences possible. ABOUT ADVENT INTERNATIONAL Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in 390 private equity investments across 42 countries, and as of September 30, 2021, had $86 billion in assets under management. With 15 offices in 12 countries, Advent has established a globally integrated team of over 255 private equity investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; health care; industrial; retail, consumer and leisure; and technology. For over 35 years, Advent has been dedicated to international investing and remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies.

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MARKETING STRATEGY

Zoomd Announces the Acquisition of Artificial Intelligence Marketing Platform "Albert"

Zoomd | March 29, 2022

Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd. (collectively, "Zoomd" or the "Company"), the marketing tech (MarTech) user-acquisition and engagement platform, today announced its acquisition (the "Transaction") of Albert Technologies Ltd. ("Albert") on March 27, 2022. Albert is a U.S.-based artificial intelligence marketing platform for advertisers, driving fully autonomous digital campaigns for some of the world's leading brands. The consideration for the Transaction payable by Zoomd is a combination of cash and shares paid on March 27, 2022, being the closing date, and a future share-based earn-out payment, based on meeting certain criteria. Albert processes and analyzes audience and tactical data at scale, thereby autonomously allocating budgets and optimizing creative and evolving campaigns across paid search and social media. Albert's value proposition to its clients is to ease the complexities of scaling, primarily using the Google and Facebook platforms, by executing campaigns at a pace and scale that were generally not previously possible. By autonomously combing through mass amounts of data, converting this data into insights, and autonomously acting on these insights, across channels, devices, and formats, Albert eliminates the manual and time-consuming tasks that generally limit the effectiveness and results of modern digital advertising and marketing. "While we are also releasing some of our products onto a Self-Service and SaaS business model, Albert enhances our efforts immediately, with additional solid offerings that cover branding and awareness needs. Furthermore, we view Albert as complementary for mobile apps, particularly with regards to our future plans relating to Web3." said Ofer Eitan, Zoomd CEO, adding "we view M&A activity, which includes industry professionals, supplementary technology and solid customer base, as a part of Zoomd's growth objective. This acquisition shows our ambition to provide our partners a SaaS platform for scaling with minor efforts. Albert's team is a group of extremely talented veterans that fit Zoomd's culture. They have a number of Fortune 500 customers that will now be able to use our products and services. We are happy and excited to have the team come on board." "We are excited to join Zoomd, a fast growing company in the marketing technology space. We believe that our business, based on our unique, patented and proven technology, will further accelerate given the great scale and financial strength of Zoomd." Or Shani, Founder and CEO of Albert For the purposes of the Transaction, the share component of the consideration will be valued at the higher of (i) the closing price of the shares on the date prior to their issuance and (ii) US$1.00 per share. Zoomd did not assume any of Albert's debt and no finder's fees were paid or are payable in connection with the Transaction. All shares to be issued pursuant to the Transaction are subject to the prior approval of the TSX-V. About Zoomd: Zoomd founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers' goals and targets.

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Spotlight

You’re probably consistently under the gun to produce quality opportunities, and you’re probably also struggling to work productively with your sales team, all while trying to tie marketing investment to revenue. You might be so busy with all those things, you feel like you don’t have time to read another eBook, but we promise this one will be different.  Why? Because it not only covers Account-Based Marketing (ABM) and the benefits of focusing your marketing efforts on the companies that matter most to your business, but also provides a framework of how to get started and where to focus.

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