3 Pre-Suasion Strategies for Better Content Marketing

It was another 110-degree day in Phoenix — literally hot enough to fry an egg on the sidewalk — but I didn’t mind. I was enjoying a cup of coffee with the renowned social psychologist Robert Cialdini, PhD. He graciously agreed to meet with me to discuss an academic topic, but I walked away from our meeting with a lot more than I had anticipated. In addition to Cialdini’s bestselling book, “Influence: The Psychology of Persuasion”, and countless published research articles, he recently wrote a book that explains the power of “pre-suasion.”