You Need a New Toolbox to Win the B2B Content Game [B2B Backstage]

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Search expert, Wil Reynolds, has a belief about winning in search: If everyone has the same off-the-shelf tools, then everyone is looking at the same information to win.

But if you want to find the big blue ocean opportunity, you need to break free of the "same tools, same insights!" Sound good? Then this B2B Backstage is for you.

Join Wil to discover how tools like Power Bi, Tableau, SQL, N-grams, and surveys can help you get insights from your own data so you can develop smarter content that Google loves.
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OTHER ON-DEMAND WEBINARS

How to Build a 6-Figure Facebook Ads Agency

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Are you looking to grow your agency but struggling to scale due to the time taken up dealing with clients? Or perhaps you’re looking to start offering Facebook Ads services and need to know the right way to onboard and service clients? Either way, this free training is for you! Dennis Yu is the CEO and co-founder of the digital marketing agency BlitzMetrics, he’s also a contributor to numerous publications such as AdWeek and Social Media Examiner and has spoken at over 700 conferences. To run BlitzMetrics while maintaining such a busy schedule he has devised tried and true processes to manage clients
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How to fight back against the competition with your Google Shopping Ads this holiday season

We need to prepare and adapt for the 2020 holiday shopping season. Data has shown that consumers have been withholding spend during the pandemic. As these shoppers prepare to purchase online now, how can marketers make sure they are in front and center at the right time.
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Introducing MerkleONE: The First Integrated People-Based Marketing Solution

Gerry Bavaro, SVP, Enterprise Solutions, Merkle and Ruth Kirshner, Director Advertiser Sales, Google discuss how you can capitalize on the shift from data-based to people-based marketing that's shaking up the marketing world.
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Modernizing and Extending Your Channel Partners

With CEO-led goals, hear firsthand as Shane Quigley, Director of Business Operations shares Seagate’s journey as they moved and modernized from one channel data management vendor who lacked the efficiency and speed to support their growing channel to Model N CDM. Gain insights into how Seagate introduced an end-to-end revenue management solution managing their entire gross-to-net pricing including programs, incentives and rebates.
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