Why Content Marketing Automation is Your New Best Friend (With Benefits)

Imagine you could meet buyers mid-journey and deliver a message that fits the need of the moment. In this webinar, our objective is to help marketers level-up their approach to content marketing by demonstrating how the right content—responding to a prospect's need—can drive growth. With the right tools and the right data, marketers can reach prospects with highly targeted messaging and get one step closer to generating engaged, qualified leads. Join us to learn: How to think about content in a lead gen (and revenue) context The difference between tactical content and "experience" content Selling Simplified Group's Qualified Engagement approach Practical tips to get started

In this Meet the Analyst Webinar, Ross Benes, our senior analyst, discussed the latest trends, data, and strategies on how marketers are approaching programmatic video.

Channel partners help you increase your sales, and create new revenue streams. You can increase your sales activity, drive new revenues and customers, and more easily capture opportunities you may not have been exposed to.So you need to enable your channel partners and resellers to be more successful by ensuring that they have the best tools and resources to sell more of your products and services.

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky. In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate your customer acquisition.