Vidyard
Everyone and their second cousin wants more video content; it's the medium that today's buyers crave. But not every marketer has the ability or the funds to sign a full production house for every video project. That's why today's savviest marketers are bringing video production in house.
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As we approach the halfway point of the year, it’s clear that many of the trends and behavior changes we saw in 2020 are here to stay. For advertisers and marketers, it can be difficult to keep up with these fast-paced changes. But, understanding what’s moving the needle for consumers digitally can be the difference between a sale and a loss to your competitor.
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Sociallyin
A successful marketing campaign begins and ends with a tactful strategy. We believe the same is true for social media. We know that social media gives brands the power to reach their ideal audiences through granular targeting, relevant content, and meaningful conversation. However, reaching social media’s full potential can be tricky.
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Integrated marketing strategy is making a comeback. After several years in which the key to success has been “all digital, all the time”, the best minds in marketing are focused on perfecting strategies that ensure that SEO, paid search, traditional media, and targeted community-based partnerships reinforce and support each other for maximum impact.
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