What Every Marketer Should Know about Social Audience Engagement

The most powerful way for brands to engage consumers is by connecting with them as individuals. Marketers can now go beyond demographic targeting to create completely custom audiences using psychographics and social behavior data to understand what consumers love, what they want, and what they are going to do next. This authentic view of valued audiences has already been proven by leading B2C companies to drive marketing strategy, content development, and targeted advertising.
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OTHER ON-DEMAND WEBINARS

How to fight back against the competition with your Google Shopping Ads this holiday season

We need to prepare and adapt for the 2020 holiday shopping season. Data has shown that consumers have been withholding spend during the pandemic. As these shoppers prepare to purchase online now, how can marketers make sure they are in front and center at the right time.
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Content Planning 101: Creating a Social Media Content Calendar

Charity Digital

This practical webinar will provide step-by-step guidance on how you can build your content calendar, keep organised and maintain balance between scheduled and real-time posting.
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What Partners Really Want - Why 1/3 of Vendor Programs Are Dead-On-Arrival

If you’re a channel leader trying to identify where your partner program is falling short or how it could produce better results—this webinar is for you. Channel partners want tailored, streamlined experiences when collaborating with their vendors. Yet, all too often current vendor programs are too difficult for partners to participate, qualify, or advance; this is even more difficult for partner sales reps. Understanding what partners want more of can help you best decide where future investments or changes can drive partner growth and engagement.
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How to Achieve Consistent SEO Gains

SEO is the largest contributor of pageviews but is typically underinvested compared to paid programs. A big reason why marketers underinvest in SEO is that they don’t achieve consistent results. It doesn’t have to be that way. Join iQuanti’s Wayne Cichanski VP, search and site experience, as he reveals common SEO mistakes and what it takes to achieve consistent organic growth.
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