Web Headlines & SEO Essentials

Headlines appear on the Web with photos, graphics or other type, but usually they stand alone. That means you’ve only got a few words and a few seconds to tell readers what the story (or blog posting, video or photo gallery) is about. In this course, we’ll focus on considerations unique to the Web. Chief among these, of course, is SEO – a set of technologies and techniques that can bring more eyes to your content and more visitors to your site.
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Spotlight

OTHER ON-DEMAND WEBINARS

Seven steps to maximise ROI by accelerating marketing campaigns

Marketing professionals are under significant pressure to execute flawless campaigns within progressively shorter time frames. However, when we’re all moving faster than ever, ensuring proper internal alignment and efficient collaboration can be challenging, especially when most teams are working remotely. With competitors racing to get their campaigns to market first, how can marketing leaders scale their campaigns and launch them on accelerated schedules without compromising quality? Join us for an informative webinar session on campaign-execution best practices.
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The Next Generation Content Engine

There is so much more to a marketer’s experience than the final published asset or web page you see online. Behind the scenes, there’s often a juggling act of people and process that might not be completely controlled or optimized. Join this session to understand why we think every CMS user should be thinking about the content creation journey too and how we plan to build the new generation of content management systems.
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Manage Google Docs, Sheets and Slides in Box

go.box

Organizations are using more and more apps including popular productivity suites like G Suite to create content, collaborate and get work done across teams. Managing and securing content across different solutions, while ensuring employees can work in their preferred tools, can be challenging for IT. Box simplifies this complexity by integrating with hundreds of popular applications including G Suite.Watch this webinar to learn how the new Box for G Suite integration brings Google's rich content creation and editing experience for Docs, Sheets and Slides directly into Box's secure content management platform.
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What makes SEO one of the most cost-effective marketing channels in 2022?

Last week, we were joined by Oren Greenberg, growth advisor and former head of search at Wonga. Greenberg’s conversation with our own Chief Customer Officer, Alex Schaefer, covered the value of search throughout the sales funnel, how SEO integrates with other marketing and sales channels and teams, and how improved communication with the C-suite (paired with a thorough understanding of attribution) is the best way forward for SEOs in 2022.
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