The Perfect Content Marketing Strategy: How Content Generates Leads and Sales at Every Step of the Funnel

It’s a big promise: perfect content marketing, but it is absolutely achievable. The big misconception is that content marketing is blogging. While blogs are a major component of content marketing, they’re only a part of the bigger picture. In fact, in most cases, a blog is not the most lucrative form of content marketing. In this webinar, you will join Russ Henneberry, the Director of Editorial at DigitalMarketer will join with an action packed presentation uncovering: 7 Characteristics of Perfect Content Marketing (#2 is critical to your SEO and keyword-driven ad success).
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OTHER ON-DEMAND WEBINARS

How to Prove ROI for Your Total Event Program

Lead generating marketers are always plotting how to meet and exceed lead targets, convert leads, and prove their impact. And events are a reliably strong channel to create leads and advance opportunities. But, let’s be real, tracking data and proving ROI across a total event program composed of multiple event formats (in-person, virtual, hybrid) and varying event types (trade shows, user conference, etc.) is tough.
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Supercharge your target marketing

NGCOA

Take your Facebook ads to the next level. Learn how to market to golfers in your area by dialing-in your marketing efforts and creating Facebook ads that help drive traffic to your business and website. Allison George shares the process she used to increase her green fee sales by $50,000. She walks attendees through developing a yearlong plan, setting a budget, and installing the Facebook Pixel on your website, allowing you to track how well Facebook is working for you.
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13 Ways Lubricant Marketers Use CRM to Drive Success

You may be familiar with Customer Relationship Management, or “CRM” solutions like Salesforce, Microsoft Dynamics 365, Sugar CRM, and others. You likely have a CRM solution in place at your company, but are you getting the greatest bang for your buck? Are you taking advantage of the full capabilities CRM can provide Lubricant Marketers?
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Education as Marketing: Create a demand-driving marketing channel with educational content

Audiences need educational content more than ever. In an effort to stay ahead of trends, learn new skills and identify the solutions they need, professionals have increased their digital content consumption year after year.
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