Salesfusion
In addition to the cadence of posting, the effectiveness of social platforms also serves as a differentiator between the two. With so many social networks out there, it’s important to know the most effective channels for B2B marketers. Overall, there are three social platforms that should be a focus for B2B – Twitter, LinkedIn and Facebook. While there are certainly other networks B2B marketers can benefit from, these three channels have generally proven to be most effective.
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Marketing measurement is not a precise science, and that’s okay. Data collection gets evermore challenging, threatening marketers’ ability to collect and analyze data. So, what’s a marketer to do? This complimentary webinar will help you take better advantage of the data you have, improve decision making and embrace the imprecision of marketing measurement.
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flytenewmedia
Should you invest your time in Facebook or search engine optimization? Should you build an email list or spend money on online advertising? Should you be blogging, podcasting, or posting videos to YouTube? And how about investing in your website?
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In recent years, few areas of regulatory compliance have gotten as much attention as vendor management. The stakes are high, so there’s never been a better time to get a grasp on this important topic.
From data breaches to unfair practices, enforcement actions have increased and the level of scrutiny has never been greater. There’s little tolerance for lapses in program performance on all facets of vendor management. This session will cover a tried-and-true approach to creating a third-party risk program.
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