This webinar will introduce and explore different types of marketing automation solutions. You will learn how to use the collected knowledge about website visitors in personalized email campaigns (e.g. for new leads) by using a suite solution.
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emailmarketingrules
Email marketing programs are complex three dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all. And if you can’t fully see it, you have little hope of fully understanding it, much less optimizing and mastering it. Unfortunately, there’s significant evidence that many brands have poor visibility into their email performance. That’s jeopardizing both customer experiences and email profitability for those brands. In this on-demand webinar, we discuss how poor performance visibility is affecting email marketing quality assurance, return on investment, and deliverability. Along the way, we share research as well as advice from a few of the more than 500 consultants at Oracle Marketing Cloud Consulting including our Senior Director of QA and Campaign Services, Simone Edmonds; Senior Strategic Consultant for Deliverability Services, Kent McGovern; and Director of Strategic Services, Kaiti Livermore. Break the cycle of your email marketing status quo.
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Find out why B2B marketers and sellers can’t seem to get on the same page when it comes to sales collateral—and what you can do to buck the trend—from Allego’s Wayne St. Amand, CMO, and Jake Miller, senior product marketing manager.
Watch this webinar and learn:
The primary reasons why sales and marketing alignment is so difficult
How B2B marketers and sales can co-create content to ensure what’s developed is impactful
Why content management is still critical, but a focus on content activation is overdue
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Travelpayouts
Mobile knocked off desktop! Watch this FREE expert webinar to address all your mobile marketing gaps and get insights on everything from AWD to ASO!
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