Lightful: Social media best practice for charities

Check out my free on-demand Facebook in 2018 Webinar training that provides you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook.

Estimates vary but the global market for cybersecurity technology and services topped $150 billion for the first time in 2020. Not surprisingly, scores of vendors and tech partners are jumping into this red-hot market. In 2020, more than 800 new cybersecurity startups were launched. Partners have never had so many choices — or so much confusion. As a result, the partner journeys you create — from recruitment to onboarding to management and retention — must deliver a solid partner value proposition. In fact, they have become as critical to your success as the products and services you provide. Learn about key trends in cybersecurity (XDR, Zero Trust, etc.) and how they influence what’s happening in the channel and what’s working for both vendors and partners in this video, The Ultimate State of the Channel in Cybersecurity. The webinar features the Enterprise Strategy Group’s (ESG) top cybersecurity and channels analysts, plus channel thought leaders from security heavyweights Proofpoint, Armis and Bitglass.

Partner programs are the go-to channel for SaaS businesses to drive revenue. The journey to achieving partnership sales requires the right strategy and insight from those who’ve done it before. Join Eric Chan, Head of Global Partnerships at Chargebee, as he shares how he developed and polished the partner program at Chargebee.

As crazy as it is, 2018 is coming to an end and 2019 is coming up quickly! It’s never too early to start thinking about your digital marketing strategy for next year. We all know that having a solid online presence is a must in today’s digital age, but some tactics are starting to work better than others. There are a few new star players in the digital marketing game, so you’ll need to catch up on the latest trends before planning for next year.