Jump Start Your Social Media Marketing

In this session, hear from expert practitioners on how the partnership channel helps not only to counter attribution challenges resulting from ATT changes on Facebook, but also subsidizes high-cost, primary sales channels. Learn how partnerships help marketers win by creating new, cost-effective ecommerce revenue streams to drive lasting, high-quality customer acquisition.

Personalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start. In the first portion of this

Today, delivering great, relevant experiences is crucial for success. In order to do so, new skills and approaches are needed to get it right. Recent PwC research states that the number of companies investing in omnichannel experiences has jumped from 20% to more than 80%. Customer journey analytics is one such approach being used to build informed customer experiences. And, for one biopharmaceutical organization, the use of analytics has enabled stronger relationships with healthcare professionals, resulting in a $4.8 million increase in revenue per sub brand, and a measured lift in deploying tactical triggers across the customer journey.

Partner programs are the go-to channel for SaaS businesses to drive revenue. The journey to achieving partnership sales requires the right strategy and insight from those who’ve done it before. Join Eric Chan, Head of Global Partnerships at Chargebee, as he shares how he developed and polished the partner program at Chargebee.