Innovating around the Customer – Building Partner Solutions

Missed our webinar “Partner Levelling – Winning Partner Mindshare through Differentiation”? If so, we have some great news! The webinar is now available to watch on demand! So if the thought of preparing a partner levelling program on a spreadsheet scares you, or you are wondering if platinum, gold, silver and bronze are still in vogue, we’ve got you covered. Pick up some great insights from our panel on how automation can both simplify the partner levelling process, while making it easier for partners to understand where they fit in your program.

Gerber Life was looking to analyze and activate data quickly while improving operational efficiencies, reducing costs, and increasing revenue. With the help of Merkle, they sought to create a new data lake, focused on linking data and developing a 360-degree view of its consumers, a challenging effort in legacy systems and traditional operational data warehouses. Powered by Google Cloud Platform, the data lake serves as Gerber Life’s foundation for empowering data-driven experiences with consumers, transforming new revenue generating and cost reduction opportunities, and operating as change agents in the organization. In this webinar, Gerber Life’s Wally Badalamenti and Merkle’s John Reid and Andy Cossette share how the teams successfully implemented this project to improve data processing speed by 50%+ while decreasing operating costs and realizing over $700K in growth and efficiencies.

One of the most under-used yet powerful changes you can make, Internal Links can help shape your site, tell Google which are your most important pages and allow you to have more control over the sitelinks that appear in the SERPs. By creating a strong Internal Link structure you are creating a series of hub pages that you can mold to best fit your business needs.

With more than 2 billion monthly active users, Facebook is the world’s most popular social media platform. And, as we’ve recently been reminded, they have a massive amount of data on your audience including your ideal clients. Are you using Facebook to market your law firm? If you’re not, you should be. This on-demand webinar with Crisp CEO Michael Mogill shows you how you can leverage Facebook to generate leads, raise awareness for your firm, and take your marketing to the next level.