HOW TO DEVELOP A CONTENT STRATEGY TO TURBOCHARGE YOUR INBOUND MARKETING

Technical errors and unplanned site changes can severely impact user experience and organic performance. A site audit is a critical step in assessing your website’s health and identifying, prioritizing, and fixing content issues and markup errors.

Mari Smith doesn’t really need any introduction, but we’ll give her one anyways. She’s the queen of Facebook and a top expert in Facebook Marketing around the world. This webinar is a unique opportunity to pick her brain on one of the hottest topics in Facebook Marketing today: Video. Facebook is focusing aggressively on a VIDEO FIRST approach for the platform. This is ultimately due to a competition in the digital streaming television space alongside Netflix, Amazon Prime, Hulu, and YouTube. BUT, most businesses struggle to properly integrate, optimize and monetize VIDEO in their content marketing efforts.

Marketing and communications leaders must take new strategic approaches to talent retention and acquisition, blend in-office and remote working models, and foster creativity, innovation and culture if they are to succeed in 2022. So, how can they capitalize on such a wide-ranging, critical agenda? This complimentary marketing and communications webinar draws on fresh data from the Gartner Marketing and Communications Organization Survey 2022 to explore how leaders can address the challenges and opportunities their teams face in new work environments. Find out how to start gaining benefits now from the future of work.

Planning anything in a vacuum is never ideal, but when it comes to today’s omni-channel marketing landscape planning your content this way is a death sentence. The key to creating a successful editorial content calendar is to start with SEO, look at all of your content creation holistically, and then plan with as many key inputs and influencers as possible. SEO and content can and should be leveraged as the connective tissue fusing together all of your marketing practices.