How to Create Marketing Impact with Business Influencers

Commerce is at the core of every business and is quickly changing as companies innovate experiences, transform and add new business models and evolve processes. Why attend this webinar? In this session, you discover how to: Execute end-to-end, experience-driven commerce Create winning B2B commerce experience Reform customer expe

The world of retail media is changing quickly, and so are retailers’ and CPG brands’ needs. This is especially true for retail media networks (RMNs), a relatively nascent and ever-evolving space. Merkle recently repeated its 2020 retail media research to understand how attitudes toward RMNs have changed, what’s motivating brands and retailers to pursue new ecommerce solutions, and how shifts in consumer behavior are impacting the industry. Merkle’s Janine Flaccavento, Senior Vice President of Media and New Stream Media and Megan Cameron, Vice President of New Stream Media, will discuss key findings from the research and share actionable tips for retailers and brands looking to enter the RMN space or scale their existing programs.

A solid landing page is a key part of a high-converting marketing funnel, but the best landing page in the world won't help if your visitors aren't qualified. In this in-depth webinar, PPC leader Brad Geddes will explain how to optimize your AdWords campaigns to drive the most qualified leads possible to your landing pages.

The communication landscape has shifted to a preference for chatting and texting. But businesses haven't kept up. In fact, less than 1% of companies are able to automatically communicate with customers via Facebook Messenger. Yet 55% of consumers are interested in interacting with a business using messaging apps! Facebook Messenger represents one of the greatest untapped growth marketing channels of the next few years.