How to Build an International Channel Strategy

Estimates vary but the global market for cybersecurity technology and services topped $150 billion for the first time in 2020. Not surprisingly, scores of vendors and tech partners are jumping into this red-hot market. In 2020, more than 800 new cybersecurity startups were launched. Partners have never had so many choices — or so much confusion. As a result, the partner journeys you create — from recruitment to onboarding to management and retention — must deliver a solid partner value proposition. In fact, they have become as critical to your success as the products and services you provide. Learn about key trends in cybersecurity (XDR, Zero Trust, etc.) and how they influence what’s happening in the channel and what’s working for both vendors and partners in this video, The Ultimate State of the Channel in Cybersecurity. The webinar features the Enterprise Strategy Group’s (ESG) top cybersecurity and channels analysts, plus channel thought leaders from security heavyweights Proofpoint, Armis and Bitglass.

SEO is the largest contributor of pageviews but is typically underinvested compared to paid programs. A big reason why marketers underinvest in SEO is that they don’t achieve consistent results. It doesn’t have to be that way. Join iQuanti’s Wayne Cichanski VP, search and site experience, as he reveals common SEO mistakes and what it takes to achieve consistent organic growth.

In this episode of the Women in Channel Summer Series, Dina Moskowitz sits down with Allbound in a discussion about her experiences as a woman in the channel and female founder. Main takeaways: How to acknowledge gender, but also overcome it The challenges women may face in a male-dominated industry Why showing up is the most important step

The world of retail media is changing quickly, and so are retailers’ and CPG brands’ needs. This is especially true for retail media networks (RMNs), a relatively nascent and ever-evolving space. Merkle recently repeated its 2020 retail media research to understand how attitudes toward RMNs have changed, what’s motivating brands and retailers to pursue new ecommerce solutions, and how shifts in consumer behavior are impacting the industry. Merkle’s Janine Flaccavento, Senior Vice President of Media and New Stream Media and Megan Cameron, Vice President of New Stream Media, will discuss key findings from the research and share actionable tips for retailers and brands looking to enter the RMN space or scale their existing programs.