How to Build a Channel or Partner Program that Works

Join us for a 30-minute session covering use cases on how to scale SEO within your company. Our client solutions manager Gerald Murphy will showcase ways the platform, data, and processes are used to elevate and scale your largest digital marketing channel opportunity. We will be recording the webinar, and it will be available on demand at the same registration URL a few hours after the event. Please note there is no phone dial in for audience members. You will need to use your computer audio, so best to have headphones available.If the screen or audio freezes, please refresh your browser. If that does not work, please close your browser and log in again.

According to Gartner’s CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution. In this session, JD will show how you can change that by syncing your B2B marketing goals and business metrics across PPC campaigns to grow your business.

In this free on-demand webinar, you’ll learn: - 10 unique ways to collect email and contact info on Twitter, Facebook, LinkedIn, and more. - How to make the most of little-used features of major social networks that can help you reach a new audience - What to do with leads once you have them! Get actionable tips on next steps for following up with leads

We need to prepare and adapt for the 2020 holiday shopping season. Data has shown that consumers have been withholding spend during the pandemic. As these shoppers prepare to purchase online now, how can marketers make sure they are in front and center at the right time.