Marketing to end customers through the channel is one of the biggest challenges for any B2B marketing organization. Everything gets (at least) twice as hard.
Combined sales motions, unified value propositions and messaging, joint marketing programs, and channel training and enablement are just some of the line items we have to tackle. And, if that wasn’t enough, not all channel partners are created equal – and we have to deal with that as well.
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What is the future state of channel software and ROI? Join Daniel Graff-Radford, CEO of Allbound, and Jay McBain, Principal Analyst of Channels, Partnerships, and Ecosystems at Forrester, as they discuss how to progress in the future of channel.
In this webinar you’ll learn:
What is coming in the future of channel
How channel software is evolving
What ROI to expect
What happens when you’re behind the curve
Q+A
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With today’s digital economy, the high-tech channel is undergoing a seismic shift, and partner expectations are changing due to the evolution of business models. In the first Channel Chat, Nikki Caruthers, Director, Solutions Consulting at Model N shares insights on how channel, sales, and pricing leaders can collaborate on new execution strategies for price protection, ship and debit, inventory tracking, global pricing, and more, to accelerate funnel velocity, improve the partner experience, and increase revenue.
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Kedge Video Library
Learn how you can grow your business through digital marketing tactics.
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