Panel Discussion: Optimize Your Marketing Machine

Marketing and communications leaders must take new strategic approaches to talent retention and acquisition, blend in-office and remote working models, and foster creativity, innovation and culture if they are to succeed in 2022. So, how can they capitalize on such a wide-ranging, critical agenda? This complimentary marketing and communications webinar draws on fresh data from the Gartner Marketing and Communications Organization Survey 2022 to explore how leaders can address the challenges and opportunities their teams face in new work environments. Find out how to start gaining benefits now from the future of work.

As 2019 progresses, marketers should still be thinking about how to optimize their strategies to ensure a strong performance every single quarter. Watch Gurdeep Dhillon, Head of Global Demand Generation at Marketo, an Adobe Company for his webinar, Top Demand Generation Trends to Unleash Your Marketing in 2019, as he shared his thoughts on three trends that anyone in Demand Generation should focus on in 2019 in order to deliver business impact and a stronger partnership between sales and marketing.

Join us to learn more about how you can increase your ROI using First-Party Data! In this webinar Wolfgang Digital presents a case study focusing on a First Party Data strategy in action, illustrating the tactics they applied across multiple channels that let to a spectactular results.

The new era of consumers expecting authentic, transparent, personal, and requires brands to ditch the siloed business model and prepare for a full organizational transformation. This doesn’t just impact the marketing team, but also IT, product development, the supply chain, and more. Join usdigital-first brand experiencesfor The Next Normal as you map out how to meet business goals in 2022, and hear from experts on how to build the right foundation and structure for a customer-centric approach that resonates. Join us for the latest session of The Next Normal webinar series, where we’ll discuss the new era of transparent, personal, and digital-first marketing and how brands can transform to meet these expectations.